There were so many great questions, and such a wide range of online experience, that I found myself running out of time before we’d addressed all the information I’d prepared.
For that reason, I promised to put up a post here on my blog, so people could ask specific questions that I will respond to (in the comments, please). Plus, anyone who wasn’t in the class can benefit from the discussion as well 🙂
Here are the slide presentations for my first class, as well as the second, more advanced class on August 2. If you press “play” on the first one, you’ll be able to listen to an edited version of the class, synched to the slides. If you just want to read them, you can use the “forward” and “backward” arrows. I’m still happy to take questions in the comments of this post.
And here are links and important quotes from several posts that relate to what we talked about in the classes.
“You would never walk into a room and, without introducing yourself, assume that everyone wants to hear about your latest greatest thing would you? Most of us will spend time actually listening to people, finding out who they are, and gaining their trust before we try to sell them our AmWay products. Just because it’s technology, that doesn’t give you carte blanche to abuse people with your sales pitches.”
“If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? Do they identify with your story? Are you even giving them a story to wrap their head around?”
“So what is a brand? A brand is a promise. It is whatever people think, feel, trust, and believe you, your business, or your product will give them if they buy from you. It exists inside people’s minds, out of your reach — yet it’s a big part of why they buy from you.
Logos, colours, fonts and words are simply how you try to convey your brand’s promise to people. Thus a “brand” is a promise and “branding” is all the tangible things you use to express that.”
“Every single organization on the planet knows what they do. You know the products you sell and the services you offer. Some organizations know how they do what they do. What we think makes us better or stand out from our competition. But not many organizations know why they do what they do. And by ‘why’ I don’t mean to make a profit. I mean what’s your purpose, your cause, your belief. Why does your organization exist; why did you get out of bed this morning; and why should anyone care?”
“I went to drinks with the Brilliant Online Publicist one night, and asked her how she did such a good job while everyone else was failing. Was she clairvoyant? No: she just actually READ MY BLOG and knew the kind of things I liked to write about. How did she have time to give so much attention to the needs of a then relatively small website? She told me her secret: she only publicizes to eight blogs. She picked the eight blogs that covered her client’s subject, TV, that she liked the most on a personal level, read them religiously, and only sent them only the content she thought each blog would be into.”
“The edges between work and social life are blurring. People are shifting their social network into their work networks and vice versa—business associates and childhood friends, side by side. We prefer to buy from people that are like us. You like Batman movies? Me too! That may not always be enough to move a sale, but it shows your human dimensions.”
A Tumblr I keep as a way to remember useful social media articles that I generally agree with. This is a simple list of links that I update every couple of days. If you want to dig deeper into my “suggested reading,” check it out.
Resources (not exhaustive, just a few I mentioned)
- Trackable HTML Newsletters: MailChimp, ConstantContact
- “Social” Feedback & Knowledge base: GetSatisfaction
- Trackable URLs: How to tag a link
- Twitter control panels: HootSuite, TweetDeck
- Social media one-stop control panel: Sendible